Driver Recruiting Marketing
Pipeline of qualified CDLs — every single month.
Indeed and CDLjobs charge you for clicks you don't own. We build performance-tracked Google and Meta campaigns plus SEO around your owned site — so every qualified application is yours forever.
Every detail engineered for US trucking.
- Google Search + Performance Max campaigns targeting CDL keywords
- Meta lead-form campaigns with FB/IG creative built monthly
- Local SEO for your lanes and terminal cities
- Driver retargeting across YouTube, Google Display, and Meta
- Conversion tracking down to applications-to-hire ratio
- Monthly performance report with action items
From kickoff to live.
- 01Audit
Review your current spend, channels, and applicant quality. Identify highest-leverage levers.
- 02Campaign build
Build campaigns, creative, and tracking infrastructure. Wire in your driver application.
- 03Launch & learn
First 30 days: gather data, identify winning audiences and creatives, kill what doesn't work.
- 04Optimize
Monthly optimization sprints. Doubling down on what works, retiring what doesn't.
Cost per qualified CDL dropped from $480 to $112 in 90 days.
Cross-State was burning $30K a month on a job board with no attribution and no retention data. We rebuilt the funnel around Google Search + Meta lead forms with full conversion tracking down to seated drivers. Three months in, they cut spend 38% and doubled monthly hires.
Frequently asked.
01What's your minimum ad spend?+
02How fast do I see drivers?+
03Do you guarantee hires?+
Get a custom CDL recruiting plan.
30-minute call. We'll map your lanes, audit your current spend and show you the channels that actually move the needle.