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05 · Service

DirectHaul — Broker-Free Freight CRM

Save up to 40% by cutting the broker out of the loop.

Brokers take 15–30% of every load you haul — and sometimes much more. DirectHaul is a carrier-side CRM and outreach engine that helps you build direct shipper relationships in your strongest lanes, so up to 40% of the margin you currently lose stays on your P&L. Targeted shipper databases, outreach sequences, and a pipeline tool that thinks like a sales team — not a load board.

Engagement
Custom-scoped
Pilot program · 6-month minimum
★ ★ ★ ★ ★
Trusted by 120+ US carriers
★ What's included

Every detail engineered for US trucking.

  • Shipper database filtered by lane, commodity, and freight volume
  • Sequenced outreach (email + LinkedIn) with carrier-tuned messaging
  • Pipeline tracking from first contact to signed contract
  • Rate negotiation playbooks based on lane benchmarks
  • Integration with TruckyOS or your existing TMS
  • Quarterly shipper retention reviews
★ How it works

From kickoff to live.

  1. 01
    Lane analysis

    We map your strongest lanes — what you haul best and most profitably. Shipper targets fall out of that analysis.

  2. 02
    Outreach build

    Carrier-tuned outreach sequences, contact lists, and the CRM wired up to your team.

  3. 03
    Run

    Daily outreach. Weekly pipeline review. First direct loads usually closed in month 2–3.

  4. 04
    Scale

    Add lanes. Add shippers. Quarterly retention reviews keep margin where it belongs — with you.

Case study · Rocky Mountain Hauling · 35 trucks · CO/UT lanes

Six direct shippers signed in five months. Margin up 21%.

Rocky Mountain was 100% broker-fed and watching 22% leak off every load. We built lane-targeted outreach to 240 shippers in their strongest CO/UT corridors. First direct contract closed in seven weeks — by month five, a third of their freight bypassed brokers entirely.

★ ★ ★ ★ ★
6
Direct shippers signed
34%
Loads moved direct
+21%
Avg margin uplift
Day 47
First contract closed
★ Questions, answered

Frequently asked.

01Will I still need brokers?+
For backhaul flexibility, probably. The goal is to shift 30–50% of your loads to direct shippers in 12 months — not zero brokers.
02How long until first direct load?+
Most pilots close their first direct shipper contract in month 2 or 3. Patience matters — shipper sales cycles are 30–90 days.
03Is this just a load board?+
No. Load boards are spot-market gambling. DirectHaul is direct shipper relationship building — long-term contracts, not single loads.
★ Want to cut the broker?

Start a DirectHaul lane analysis.

Send your top 5 lanes. We'll come back with a shortlist of shippers worth approaching — free.

Analyze my lanes
★ No pitch · 72h reply
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